Some presentational software

Prezi... be sparing with it as endless Prezis make you lose the will to live. An alternative is to record yourself overdubbing the Prezi with something like Screencastify and then upload to Youtube

Emaze for presenting

Screencastify for screen recording

Quicktime for the same

Animation software: PowToon, Goanimate, Wideo

Glogster for interactive storytelling

Evaluation Guide and Mark Scheme

0. Candidates will evaluate their work digitally. Where candidates have worked in a group, the evaluation may be presented individually or collectively but the teacher must allocate a mark according to the contribution/level of understanding demonstrated by the individual candidate. Each candidate should give a clear indication of their role in any group evaluation. 
   
   The questions that must be addressed in the evaluation are: 
• In what ways does your media product use, develop or challenge forms and conventions of real media products? 
• How does your media product represent particular social groups? 
• What kind of media institution might distribute your media product and why? 
• Who would be the audience for your media product? 
• How did you attract/address your audience? 
• What have you learnt about technologies from the process of constructing this product? 
• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 
  
  
  
  
  0. Level 3 12–15 marks 
  • Proficient skill in the use of digital technology or ICT in the evaluation. 
  • Proficient understanding of issues around audience, institution, technology, representation, forms 
    and conventions in relation to production. 
  • Proficient ability to refer to the choices made and outcomes. 
  • Proficient understanding of their development from preliminary to full task. 
  • Proficient ability to communicate. 
    
    Level 4 16–20 marks 
  • Excellent skill in the use of appropriate digital technology or ICT in the evaluation. 
  • Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. 
  • Excellent ability to refer to the choices made and outcomes. 
  • Excellent understanding of their development from preliminary to full task. 
  • Excellent ability to communicate. 

Easter Revision.

Like some kind of hideous Easter Bunny, I bring you gifts, not the type of gifts you want, but gifts nonetheless....

Could you please make notes and research for the following questions which will be turned into essays once we come back:

1. What impact does media ownership have upon the range of products available to audiences in the the music industry?

 
2.“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to the music industry?

3.“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement?

 

 

Marketing and consumption

Consider and evaluate the role of digital technologies in the marketing and consumption of products in the music industry.

You need to construct an argument outlining your ideas, with references to the way consumer behaviour and music industry marketing has been transformed by digital technology. Use the articles from the handbook I gave you, and there are some additional articles both on my Twitter (twitter.com/rathmoremedia) and the Readlist embedded below. You need to use many of the terms in the list below. 20 marks for argument, 20 marks for examples, 10 marks for use of media terminology.

Spend at least one hour per day for the next 3 days researching and getting your ideas together to hand essay in on Friday.





Gamification
Push/Pull marketing
Convergence
Remix culture
Social Media
Apps-inreactive albums (Bjork)
Streaming
Youtube
Bandcamp
Shazam
BitTorrent
Changes in consumer behaviour (how your patterns of consumption have changed, along with other facts, figures, trends)
Paying for music/piracy/concerts
Apple/Amazon/Physical stores
SoLoMo Marketing

Main Task

It's very useful to have a look at http://ocrmediastudies.weebly.com/coursework-with-levels.html to get a sense of expectations and mark bands before you begin.

The brief:

Video 
Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule. 
Main task: the titles and opening of a new fiction film, to last a maximum of two minutes. 
All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source. Both preliminary and main tasks may be done individually or as a group. Maximum four members to a group. 

Full Specifciation: http://www.ocr.org.uk/images/81037-specification.pdf

There are 20 marks available for research and planning your project. The tasks detailed below will help you maximise your marks for this area:

1.You will give a detailed analysis of the codes and conventions of the chosen genre you have picked (this MUST NOT be a copy and paste exercise).
2. I would suggest that you would then choose a minimum of FIVE films to analyse in terms of titles, music, shot types, mise en scene and whether this film follows or challenges the codes and conventions for this genre.
3. Look at the target audience for the film and how each film attracted their target audience.
3. What type of company distributes your chosen films?
4. How have social groups been represented in these films and how does this relate to the target audience?
5. What are audience expectations for these films?
6. Try and present your findings in an interesting digital format (video-log, Glogster, Prezi, Wordle, Soundcloud, Slideshare, Blogger, Charts, Graphs, Questionnaires etc).

Marking Criteria

Marking Criteria for the Presentation of the Research and Planning

Research and Planning should be presented in digital format on blogs, using a wide variety of digital media for the presentation. Where candidates have worked as a group, this may be presented collectively, but teachers are asked to differentiate the contributions of individuals within the group in arriving at a mark and justifying individual marks on the assessment sheet. Each candidate should give a clear indication of their role in any group research and planning. As part of the moderation sample, the moderator will expect to see full evidence of the research and planning informing the construction process in order to support assessment. 

RESEARCH MS

Level 4 16–20 marks

•   Planning and research evidence will be complete and detailed; 
•   There is excellent research into similar products and a potential target audience; 
•   There is excellent organisation of actors, locations, costumes or props; 
•   There is excellent work on shotlists, layouts, drafting, scripting or storyboarding; 
•   There is an excellent level of care in the presentation of the research and planning; 
•   Time management is excellent. 

VIDEO MSMARK SCHEME:
Level 4 48–60 marks

There is evidence of excellence in the creative use of most of the following technical skills: 

•   material appropriate for the target audience and task; 
•   using titles appropriately according to institutional conventions; 
•   using sound with images and editing appropriately for the task set; 
•   shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene; 
•   using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects. 

Regional Identity

The mock paper will ask you to analyse the representation of regional identity in an extract.
What we mean by regional identity is the characteristics that are recognised outside of that region, such as identifiable accents, manners, customs, costume/clothing. For example, you can tell the difference between someone from Liverpool or Newcastle and someone from London. Other regional differences could be between rural life and urban or city life. It is also necessary to be aware that these stereotypes can be challenged and don't always reinforce the typical stereotype.

Ensure that you relate all of your micro analysis (discussion of use of camera, sound, editing etc) to wider representations of regional identity in the extract. Be careful of sweeping generalisations or attaching universal symbolism to colours of clothes for example. Look at these ideas within the context of the extract.

You will have 1hr 15mins to complete the task.

Good luck!!