Evaluation Guide and Mark Scheme

0. Candidates will evaluate their work digitally. Where candidates have worked in a group, the evaluation may be presented individually or collectively but the teacher must allocate a mark according to the contribution/level of understanding demonstrated by the individual candidate. Each candidate should give a clear indication of their role in any group evaluation. 
   
   The questions that must be addressed in the evaluation are: 
• In what ways does your media product use, develop or challenge forms and conventions of real media products? 
• How does your media product represent particular social groups? 
• What kind of media institution might distribute your media product and why? 
• Who would be the audience for your media product? 
• How did you attract/address your audience? 
• What have you learnt about technologies from the process of constructing this product? 
• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 
  
  
  
  
  0. Level 3 12–15 marks 
  • Proficient skill in the use of digital technology or ICT in the evaluation. 
  • Proficient understanding of issues around audience, institution, technology, representation, forms 
    and conventions in relation to production. 
  • Proficient ability to refer to the choices made and outcomes. 
  • Proficient understanding of their development from preliminary to full task. 
  • Proficient ability to communicate. 
    
    Level 4 16–20 marks 
  • Excellent skill in the use of appropriate digital technology or ICT in the evaluation. 
  • Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. 
  • Excellent ability to refer to the choices made and outcomes. 
  • Excellent understanding of their development from preliminary to full task. 
  • Excellent ability to communicate.