Marketing and consumption

Consider and evaluate the role of digital technologies in the marketing and consumption of products in the music industry.

You need to construct an argument outlining your ideas, with references to the way consumer behaviour and music industry marketing has been transformed by digital technology. Use the articles from the handbook I gave you, and there are some additional articles both on my Twitter (twitter.com/rathmoremedia) and the Readlist embedded below. You need to use many of the terms in the list below. 20 marks for argument, 20 marks for examples, 10 marks for use of media terminology.

Spend at least one hour per day for the next 3 days researching and getting your ideas together to hand essay in on Friday.





Gamification
Push/Pull marketing
Convergence
Remix culture
Social Media
Apps-inreactive albums (Bjork)
Streaming
Youtube
Bandcamp
Shazam
BitTorrent
Changes in consumer behaviour (how your patterns of consumption have changed, along with other facts, figures, trends)
Paying for music/piracy/concerts
Apple/Amazon/Physical stores
SoLoMo Marketing